Market Research

MARKET RESEARCH COMPANY IN CHINA

Provide you insight that explains China’s market and competitive landscape

Our China Market Research Service

Market Survey

Before planning your strategy, you need to have a global overview of the Chinese market, its consumers and your potential competitors

Consumers insights

Understand properly Chinese consumers' needs and habits enables you to settle a coherent strategy.

Products tests survey

Test your products before really launching them on the Chinese market, it will give you an idea of how suitable they are

Distribution Consulting

Ensure you use the right distribution channels is part of a good strategy in Chinese cosmetic market.

What’s included

  • Databook
  • Infographic Overview
  • Report PDF
  • Executive Summary
  • PowerPoint Presentation
  • Previous Editions

Table of contents

  • What you need to know
  • Covered in this Report
  • Channels covered in this Report:
  • Subgroup definitions (by monthly household income)

  • Subgroup definitions (by residents segment)

  • Promising growth maintained
  • More innovations in retail format
  • The market
    • Figure 1: Best- and worst-case forecast of total value sales of the industry
  • Companies and Brands
    • Figure 2: Sales value, store number and sales per store of the top five retailers
  • The Consumer
  • Browse and shop at one stop
    • Figure 3: Shopping methods in the last six months, December 2019
  • Chain retailers continue to occupy the offline market
    • Figure 4: Most often visited bricks-and-mortar stores in the last six months, December 2019
  • Domestic shopping website is the top place to buy online
    • Figure 5: Most often visited online stores in the last six months, December 2019
  • Consumers are buying what they need from live streaming sites
    • Figure 6: Purchase behaviours in live streaming/short video platform in the last six months, December 2019
  • Brands’ official sites have more credibility
    • Figure 7: Features associated with two online channels in the last six months, December 2019
  • Free samples and trails are the key to attract consumers
    • Figure 8: Services preferred at the store, December 2019
  • What we think
  • Not all opportunities are found online
  • The facts
  • The implications
  • Live streaming is a mirage with more loyalty to discounts
  • The facts
  • The implications
  • Evolving bricks-and-mortar stores to stay in the game
  • The facts
  • The implications
  • Promising growth maintained
  • More innovations in retail format
  • Steady growth is expected to continue
    • Figure 9: Best- and worst-case forecast of market value 
  • Various channels continue to growth
    • Figure 10: Store number of beauty retailer outlets, by segment, 2017-19

Online made brands to go offline with more possibilities

  • Collaborating between different brands

Why hire us for your market research in China?

Whether you are a big corporate, a start-up or a mid-size company we have a solution for you. We believe every business should have a chance to try out a new market and we design our services with our customers in mind. The happier our customers are, the better our agency is doing. Taking uncalculated risk is not in our philosophy. We study and test before jumping into the big bath.

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